Yet another dated Pit piece...
So it looks like the next ‘big thing’ might be so called ‘electronic music’. Rolling Stone recently asked ‘is electronic music the new alternative’’ The movement’s momentum has been spearheaded by the success of such DJ beat heavy bands as the Chemical Brothers and Prodigy, both of which have previous albums so are technically not new bands.
Mainstream acts are jumping on the electronic bandwagon as well. David Bowie and U2 have both dwelled into electronic influences on their latest albums. Depeche Mode have returned back to their more electronic oriented roots. Guns and Roses are considering having techno whiz Moby produce their next album.
Overall, the electronic movement has the potential for widespread appeal. It is less caustic and more mainstream than industrial, with a pseudo--industrial feel. There’s also a danceable aspect to the music that could bring in many cross genre fans.
Not surprisingly, the record companies have been making asses out of themselves courting electronic bands a DJs to fill the new demand. What’s going to happen is that there will be a proliferation of this new genre, and it will fizzle out.
Alternative isn’t the mainstream darling anymore, so something needs to fill the gap.
As many of you know, electronic music is nothing new. There have always been bands flirting between dance music, techno, and industrial. How about Depeche Mode, Moby, Front 242, Nitzer Ebb, KMFDM, and so on’ It’s easy to see where Prodigy got their influence.
It’s always good to see something new and new genres getting exposure. Thanks to the money hungry record labels and the fickle tastes of the mainstream public, we’ll see a quick burnout on electronic music in a few months. Then something new will come along and get perverted, sold out, and exploited.
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