Friday, May 24, 2013

ASUS Wants You to Switch to Windows 8


We’ve talked about Windows 7 versus Windows 8. Microsoft certainly wants you to switch over, but long time Geeks.com brand ASUS wants you to switch over too. In a recent interview with the Wall Street Journal, ASUS CEO Jerry Shen said he and his company were "very optimistic about sales for Windows 8 tablets this year.” Shen went on to say that he expects to see prices on Windows 8 tablets to drop below $300 this year. This would make Windows 8 tablets competitive with the Kindle Fire, the powerhouse tablet with the pretty price tag.

Current Windows 8 tablets measure 10 inches or more in size. Microsoft is working to launch 7 inch tablets this year that run on Windows 8. This allows tablet makers like ASUS to be more competitive in pricing, and get those Windows 8 tablets down in a more affordable price range.

ASUS pushing Windows 8 tablets could help boost the popularity of the Windows 8 tablet, especially in that smaller factor and smaller price. Pricing is a considerable factor in the tablet wars, and up to now, Windows 8 tablets have failed to overtake more popular Google Android and Apple iOS tablets in the market. “The Wall Street Journal” cites stats from market-research firm IDC saying that Windows 8 tablets hold less than 4% of the tablet market in the first quarter of 2013, mostly due to pricing.

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