Current Windows 8 tablets measure 10 inches or more in size. Microsoft is working to launch 7 inch tablets this year that run on Windows 8. This allows tablet makers like ASUS to be more competitive in pricing, and get those Windows 8 tablets down in a more affordable price range.
ASUS pushing Windows 8 tablets could help boost the popularity of the Windows 8 tablet, especially in that smaller factor and smaller price. Pricing is a considerable factor in the tablet wars, and up to now, Windows 8 tablets have failed to overtake more popular Google Android and Apple iOS tablets in the market. “The Wall Street Journal” cites stats from market-research firm IDC saying that Windows 8 tablets hold less than 4% of the tablet market in the first quarter of 2013, mostly due to pricing.
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